What you liked in 2015

Photo: PixelsAway / Depositphoto.com

Photo: PixelsAway / Depositphoto.com

In 2015, more than 30,000 people visited Social Media for Good. At the same time, my newsletter has grown to more than 400 subscribers.

I’m grateful that so many of you take the time to read what I am writing and are willing to explore with me how we can improve humanitarian operations through better communication.

Below are the five most read articles in 2015. If you missed one of them, why don’t you check it out now?

1) Why you shouldn’t use Photoshop to create infographics – and what to use instead
Eye candy attracts visitors and a well designed infographic can often convey a message better than any other form of communication. However, many of us don’t have the budget to pay for a professional infographic designer and have to try our best on our own. This post explains one of the pitfalls and helps you find alternative software.

2) How Germanwings failed at crisis communications
I think Germanwings did a terrible job at crisis communications following the crash of 4U 9525. This post explains why I believe that and what Germanwings could have done better.

3) Dealing with fake followers and spammers on Twitter
Fake Twitter followers and spammers are a pain. This article explains how you can get rid of them.

4) Aid workers: these are your life options …
A satirical take on life as an aid worker. This post is already five years old but continues to be one of the most visited on my blog.

5) 6 things nonprofits need to understand about their Facebook pages

Facebook has kept us on our toes throughout the last year. The Edgerank algorithm that decides how many of your Facebook fans see your posts has changed numerous times and frustrated social media managers. It has been particularly hard for those who were trying to please the algorithm or their board, rather than their core constituents. This post explains what is going on, why these things will continue to happen and what changes I would like Facebook to make.