The UN held its first ever Social Media Day last week: it was an opportunity for practitioners from UN member states, UN agencies and NGOs to come together and discuss how we can collectively use social media better.
The team around Nancy Groves deserves a big “thank you” for putting this together, as I can imagine that it was anything but easy. Unfortunately, I couldn’t attend myself, but fortunately the whole day was live-streamed and accompanied by very lively tweeting and chatting on YouTube.
You can find a full summary of the UN Social Media Day with access to close to eight hours of recorded video on the UN blog.
If you are pressed for time, I suggest that you watch the following two panels:
1) Turning Moments into Movements
If you can watch only one video from the UN Social Media Day, then this is it:
- Anna Nelson from the ICRC talks about how the organization is using storytelling to reach a wider audience. And guess what: it doesn’t happen magically or automatically – it takes a lot of work! But it can pay off.
- Katherine Maher from the Wikimedia foundation explains how they manage to keep tens of thousands of volunteer Wikipedia editors engaged. This is definitely food for thought for any organization that thinks about starting a community of practice or something similar.
- Last but not least, Andre Banks shares how the All Out campaign is using social media to apply political and economic pressure for human rights.
2) Social Media Trends for 2015
This session is just fun to watch, not least because of Sree Sreenivasan, the Chief Digital Officer of the Metropolitan Musueum of Art, who is moderating this panel. Not surprisingly the panelists don’t have a magic crystal ball either, but it’s interesting to see what the broad consensus is.
What would you add to what the panelists said? Share your thoughts in the comments!