The Social Media for Good roundup: Ooooh! Nice!

Between working on a few small projects, helping my girlfriend move to Copenhagen and applying for consultancies, I haven’t had a lot of time to share the interesting articles and blog posts that I come across on a daily basis. So, before the list of things marked “Ooooh! Nice!” get’s any longer, here is an extra-long instance of the Social Media for Good Roundup.

Since the end of July, members of the YouTube for Good team are hosting “YouTube 101″ trainings via Google+ Hangouts. These live trainings, which take place on the last Tuesday of every month, are for non-profits that recently joined the non-profit program or created a YouTube page. The live feed is available on the YouTube for Nonprofits channel for those who want to watch and listen without being recorded.

This is a story to watch. Most people use Google+ only for two things: Video-conferencing through Hangouts and because Google+ is good for search engine optimization (SEO). If Google really pulls the plug on pushing Google+ results, then this could spell the death for the service.

I love infographics and was very happy to find this excellent guide and toolkit published by Tactical Tech. It contains a wealth of useful information that goes beyond matters of design and also looks at data management and analysis.

If you have to create content on a regular basis, especially on a variety of platforms or on a level that’s past your average casual user, then having a content calendar will certainly make life easier. In this blog post Shai Coggins suggests looking at three important things to look at with: platforms and purpose, schedule and frequency, and tools and gadgets. 

These days, if you don’t have a mobile app, you are no longer allowed to play with the cool kids. Not surprisingly this leads to a lot of ill conceived mobile projects. In this excellent blog post, Allyson Kapin urges you to stop and think before hastily agreeing to build a mobile app. On the other hand, if you have answers to all of Allyson’s questions, your project is probably in a good place.

Social media monitoring is a tricky business. Adam Vincenzini gives some suggestions for tools that might fit the needs and budgets of smaller organizations better than Radian 6. While it has to be said that Radian 6 offers a non-profit discount, I still think that the time you need to invest in using it effectively is prohibitive for most organizations. On the other hand, I know at least one organization who has a full time staff member dedicated to social media monitoring with Radian 6. It really depends on what you need to achieve and what resources you have. 

A great blog post and presentation with some good advice on how you can turn people into online and offline activists.

One Response

  1. Shai Coggins August 27, 2012