Behind the scenes of the American Red Cross Digital Operations Centre

I’m currently travelling and don’t have a lot of time to blog. But I just came across a blog post that I wanted to share with you: Patrick Meier visited the American Red Cross headquarters in Washington D.C. and got a tour of the brand new Digital Operations Center which AmCross is using to monitor social media during emergencies.

The set-up is quite impressive and I think shows what you have to invest, if you are serious about making social media monitoring an integral part of your emergency response operations – unless you rely mainly only the distributed power of volunteers in the crowd. I really hope that AmCross will also make this amazing resource available to other Red Cross and Red Crescent Societies.

And while I can’t see OCHA ever having the resources to build something similar for UN agencies, I  would hope that they at least schedule a visit and take a look.