Case study: social media staff guidelines for the Red Cross Red Crescent

A while ago I posed the social media staff guidelines that I created for the International Federation of Red Cross and Red Crescent Societies (IFRC). Since then, I have been asked by a few organizations to talk about the process of getting there. It seems that more and more organizations see the need and usefulness of having such a document.

Below you find a presentation I have given on two occasions on that topic. At the bottom of my previous post you can also download the social media staff guidelines.

I decided to use Camtasia this time to create a presentation that includes the audio, which is why it’s embedded as a YouTube video. Of course you can also download it from Slideshare as powerpoint without my explanations.

I hope you find it useful and please tell me what you think.


  1. @yanngraf December 7, 2010
  2. isaacgriberg December 7, 2010
  3. @kclech December 7, 2010
    • Timoluege December 7, 2010
  4. Jörg Eisfeld-Reschke December 7, 2010
  5. France Hurtubise December 7, 2010
    • Timoluege December 8, 2010
  6. Ash Shepherd December 7, 2010
  7. France Hurtubise December 8, 2010
  8. Karin Tengby December 29, 2010
  9. Jens November 3, 2011