I like well made advocacy videos – and the one that British Red Cross released today definitely falls into this category. It features Konnie Huq, a well know and very sexy tv-presenter (well known in the UK). The question is: “Would you still want to kiss her, if she was HIV positive?”
The reason this video was made is a survey that British Red Cross commissioned of 16-25-year-olds in the UK. The result:
Even though 85 per cent know you cannot catch HIV[...]
About a week ago, US comedian Sarah Silverman posted a video called “Sell the Vatican, Feed the world.” It has since been viewed almost 500,000 times and has been tweeted, commented and blogged about.
I really like this video. I love satire and I think this video does a great job of raising awareness for world hunger.
If you haven’t seen it, watch it before reading on. In case you don’t know Sarah Silverman, I should warn you: She is not exactly[...]
Lately I have been present at a lot of pitches where someone from my organization would tell an agency: “And we need a viral video”.
At that point you can always see someone on the agency’s side flinch because that person knows: we won’t have the guts.
As long as we are aiming for safe we will never create something that gets passed along like crazy.
Yes, as a non profit organization you will always find people who are sympathetic to your message[...]
