Social Media 4 Good

Exploring the use of Social Media for NGOs, non-profit organizations and to support humanitarian relief

I know many NGOs who produce feature-length advocacy films to state their case against e.g. climate change, human trafficking, dragnet-fishing etc. And I am certain that many of them could be greatly enhanced by an approach like “Us Now”.

I like well made advocacy videos – and the one that British Red Cross released today definitely falls into this category. It features Konnie Huq, a well know and very sexy tv-presenter (well known in the UK). The question is: “Would you still want to kiss her, if she was HIV positive?”
The reason this video was made is a survey that British Red Cross commissioned of 16-25-year-olds in the UK. The result:
Even though  85 per cent know you cannot catch HIV[...]

Just before I left for my mini break to Prague last week (great city!) I saw “Us Now“, a one hour feature about how collaborative tools can help us make better decisions.
The film is public domain and if you want, you can watch the complete documentary below. You can also buy it on DVD, watch it on YouTube or download it as a torrent! In fact, the film project’s website is almost as interesting as the film itself, which is[...]

One of the most persistent and hardest to  dispel myths in social media is that of the “quick win”. Since Facebook, Twitter etc. are easy to use from a technical point of view and since there are always stories of people getting an insane amount of attention through these channels, many people assume that there is no work involved.
Scott Stratten has recently posted an excellent, short video (1:52 min) explaining why you can’t expect to open a social media account today[...]

About a week ago, US comedian Sarah Silverman posted a video called “Sell the Vatican, Feed the world.”  It has since been viewed almost 500,000 times and has been tweeted, commented and blogged about.
I really like this video. I love satire and I think this video does a great job of raising awareness for world hunger.
If you haven’t seen it, watch it before reading on. In case you don’t know Sarah Silverman, I should warn you: She is not exactly[...]

A few days ago I came across a remarkable TED talk that gives some interesting insights into why non-profit organizations might be the best employers you can find.
It also got me thinking about whether we are asking the wrong people for advice, if we are  inviting the McKinsey’s and KMPG’s of this world to assist us with our problems.
I highly recommend you watch the video before you read on:

What I find most interesting about this presentation is that Dan Pink[...]

As mentioned in an earlier post about the Germany will have general elections at the end of September. As a result some interesting web applications are appearing on the web, geared at trying to help voters with their decision.
Germany’s most respected political magazine, “Der Spiegel”, is trying to make abstract political platforms tangible through a “web soap-opera” called ”Zeit der Entscheidung” (Decision Time). Each webisodes lasts for 15 minutes before the viewer is asked for his party preference. Then, the video[...]

I just discovered that, the day after I posted “We are not funny – why nonprofits suck at being viral”, Mashable’s Josh Catone published “Top 10 YouTube Videos for Social Good”. This is a great list and I really recommend that you watch all of them for inspiration.
While I don’t want to duplicate what he has already done, here are my top three – and my two cents for each of them:
Because we are all connected

I think this video is excellent!

It’s[...]

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