I find it’s pretty rare that you come across good, fresh case studies of how non-profit organizations are using social media. And I’m not talking about “we use Facebook, too.” I mean something that shows how an NGO actually managed to get a concrete, measurable result with the help of social media. “10 tactics for turning information into action” from Tactical Tech is such a rare example. 10 tactics is first and foremost a one hour long movie, but it’s also[...]
I know many NGOs who produce feature-length advocacy films to state their case against e.g. climate change, human trafficking, dragnet-fishing etc. And I am certain that many of them could be greatly enhanced by an approach like “Us Now”.
I like well made advocacy videos – and the one that British Red Cross released today definitely falls into this category. It features Konnie Huq, a well know and very sexy tv-presenter (well known in the UK). The question is: “Would you still want to kiss her, if she was HIV positive?” The reason this video was made is a survey that British Red Cross commissioned of 16-25-year-olds in the UK. The result: Even though 85 per cent know you cannot[...]
Just before I left for my mini break to Prague last week (great city!) I saw “Us Now“, a one hour feature about how collaborative tools can help us make better decisions. The film is public domain and if you want, you can watch the complete documentary below. You can also buy it on DVD, watch it on YouTube or download it as a torrent! In fact, the film project’s website is almost as interesting as the film itself, which[...]
One of the most persistent and hardest to dispel myths in social media is that of the “quick win”. Since Facebook, Twitter etc. are easy to use from a technical point of view and since there are always stories of people getting an insane amount of attention through these channels, many people assume that there is no work involved. Scott Stratten has recently posted an excellent, short video (1:52 min) explaining why you can’t expect to open a social media account[...]
About a week ago, US comedian Sarah Silverman posted a video called “Sell the Vatican, Feed the world.” It has since been viewed almost 500,000 times and has been tweeted, commented and blogged about. I really like this video. I love satire and I think this video does a great job of raising awareness for world hunger. If you haven’t seen it, watch it before reading on. In case you don’t know Sarah Silverman, I should warn you: She is[...]
A few days ago I came across a remarkable TED talk that gives some interesting insights into why non-profit organizations might be the best employers you can find. It also got me thinking about whether we are asking the wrong people for advice, if we are inviting the McKinsey’s and KMPG’s of this world to assist us with our problems. I highly recommend you watch the video before you read on: What I find most interesting about this presentation is[...]
As mentioned in an earlier post about the Germany will have general elections at the end of September. As a result some interesting web applications are appearing on the web, geared at trying to help voters with their decision. Germany’s most respected political magazine, “Der Spiegel”, is trying to make abstract political platforms tangible through a “web soap-opera” called ”Zeit der Entscheidung” (Decision Time). Each webisodes lasts for 15 minutes before the viewer is asked for his party preference. Then, the[...]
