Social Media 4 Good

Exploring the use of Social Media for NGOs, non-profit organizations and to support humanitarian relief

As many of you know, I’m quite critical when it comes to how to the impressive information gathering possibilities of crisis mapping tools turn into actionable information for responders. On LinkedIn someone shared a video with me today where Ushahidi’s Patrick Meier addresses some of these concerns.

A while ago I posed the social media staff guidelines that I created for the International Federation of Red Cross and Red Crescent Societies (IFRC). Since then, I have been asked by a few organizations to talk about the process of getting there. It seems that more and more organizations see the need and usefulness of having such a document. Below you find a presentation I have given on two occasions on that topic. At the bottom of my previous[...]

To say that the last days were“intense” would be an understatement. From the minute the earthquake struck Haiti on January 12, the Red Cross Red Crescent Movement pulled out all stops to help the people on the ground.

Communications is only a small part of that response and social media an even smaller part. Nevertheless – here are my observations:

Recent announcements by Google make me think, that the company might go down a path that would ultimately mean more inequality, a worse position for developing countries and a widening digital divide. I’m referring specifically to Chrome OS, Google’s new operating system, and the announcement that Google would dump Google Gears, a service that makes it possible to use services like GoogleDocs offline. In both cases, Google emphasized the importance of cloud computing as opposed to working offline. The idea is[...]

One of my projects over the last few months was to write and get approval for social media staff guidelines for the International Federation of Red Cross and Red Crescent Societies (IFRC). I’m sharing them because I hope that they will be useful to other organizations who are working on similar documents.

Last week the IFRC launched a global H1N1 mini-campaign (www.bestdefence.org). What’s new for us is that in addition to making a number of the campaign products social media ready, we are also offering all the production files through our extranet to National Societies as a toolkit in English, French, Spanish and Arabic. Customizable campaign Because, even though all National Red Cross and Red Crescent Societies are part of the IFRC, they do want to have the logo of their National Society[...]

Rebecca Leaman has created a list of “100 Online Tools for Non-Profits”. What I like most about it: she doesn’t focus on the cool and trendy but on the workhorses that help to run any organization.