I just discovered that, the day after I posted “We are not funny – why nonprofits suck at being viral”, Mashable’s Josh Catone published “Top 10 YouTube Videos for Social Good”. This is a great list and I really recommend that you watch all of them for inspiration. While I don’t want to duplicate what he has already done, here are my top three – and my two cents for each of them: Because we are all connected I think this[...]
Lately I have been present at a lot of pitches where someone from my organization would tell an agency: “And we need a viral video”. At that point you can always see someone on the agency’s side flinch because that person knows: we won’t have the guts. As long as we are aiming for safe we will never create something that gets passed along like crazy. Yes, as a non profit organization you will always find people who are sympathetic[...]
I am supposed to come up with a draft set of guidelines for staff who are using social media. What I hadn’t counted on was that doing so would suddenly put me into conflict with one of our most dogmatic documents.
