I’m a firm believer that you get what you pay for and in that respect I find little encouragement in the “2012 Nonprofit Social Networking Report”. According to the report, non-profits and NGOs are still very reluctant to allocate resources to their social media activities. But this is also a chance for those who are willing to make the investment.
Two weeks ago I left Liberia and moved back to Germany. My next project: developing “Social Media in Emergencies Guidelines” for a UN agency. It’s a project I’m really looking forward to, particularly since the focus is not fundraising but on story telling, advocacy and outreach.
A while ago I posed the social media staff guidelines that I created for the International Federation of Red Cross and Red Crescent Societies (IFRC). Since then, I have been asked by a few organizations to talk about the process of getting there. It seems that more and more organizations see the need and usefulness of having such a document. Below you find a presentation I have given on two occasions on that topic. At the bottom of my previous[...]
To say that the last days were“intense” would be an understatement. From the minute the earthquake struck Haiti on January 12, the Red Cross Red Crescent Movement pulled out all stops to help the people on the ground.
Communications is only a small part of that response and social media an even smaller part. Nevertheless – here are my observations:
I have been using Flickr for about two years to increase visibility of the work of Red Cross Red Crescent. Today, I’d like to share some of the lessons I’ve learned.
I’ve used the New Year’s break to do some minor housekeeping on the blog. Among other things, I updated to WordPress 2.9 which has some really interesting new features. I also (finally) created a Facebook page for the blog so that you can see updates in your news feed – if that is something you want. I had been hoping that “Networked Blogs” would help me to get the word out, but so far I’m a bit disappointed. While I get some traffic[...]
Just before I left for my mini break to Prague last week (great city!) I saw “Us Now“, a one hour feature about how collaborative tools can help us make better decisions. The film is public domain and if you want, you can watch the complete documentary below. You can also buy it on DVD, watch it on YouTube or download it as a torrent! In fact, the film project’s website is almost as interesting as the film itself, which[...]
Given how obsessed everyone was with how social media helped elect Barack Obama, I’m surprised that I haven’t read more reviews of this book: “Yes We Did – An Inside Look at How Social Media Built the Obama Brand” by Rahaf Harfoush, which gives an excellent overview over how the Obama campaign used social media to mobilize people to donate time and money. Harfoush (@rahafharfoush) was a volunteer with Obama’s new media team. She describes the different tools that the campaign used[...]
