I’m honoured and pleased to have been quoted on the “Impatient Optimist” blog of the Bill and Melinda Gates Foundation. Author Jennifer James contacted me about two weeks ago and asked, what my one piece of social media advice to non-profit organizations would be.
The five items outlined in this short presentation by the US Army also provide good orientation for an overall organizational policy or for any organization with many branches.
A month ago, Facebook announced global brand pages that allow companies to centralize their Facebook presence. Instead of having separate pages for each country, global pages can be customized to provide localized experiences for visitors.
Here are a four articles that deal with the difficulty of engaging followers, fans and readers beyond the “like” button – particularly when suddenly faced with critical voices.
Like many consultants, I spend a lot of time reading articles and blog posts from around the web. Here are some posts I found particularly interesting. This time they are about branding your organization on Twitter, how WHO used Twitter in a health crises, lessons from managing virtual teams and an e-learning course that can improve your communication with beneficiaries.
I’m a firm believer that you get what you pay for and in that respect I find little encouragement in the “2012 Nonprofit Social Networking Report”. According to the report, non-profits and NGOs are still very reluctant to allocate resources to their social media activities. But this is also a chance for those who are willing to make the investment.
Two weeks ago I left Liberia and moved back to Germany. My next project: developing “Social Media in Emergencies Guidelines” for a UN agency. It’s a project I’m really looking forward to, particularly since the focus is not fundraising but on story telling, advocacy and outreach.
A while ago I posed the social media staff guidelines that I created for the International Federation of Red Cross and Red Crescent Societies (IFRC). Since then, I have been asked by a few organizations to talk about the process of getting there. It seems that more and more organizations see the need and usefulness of having such a document. Below you find a presentation I have given on two occasions on that topic. At the bottom of my previous[...]