Social Media for Good

Exploring the use of digital communications tools for NGOs, non-profit organizations and to support humanitarian relief

Earlier this week, the UN’s refugee agency counted 1,000,000 Syrian refugees. The problem with big numbers is that they get lost in the noise and in the news; the key is to personalize these numbers. Here is what UNHCR has done.

I recently helped a large non-profit organization to better understand their social media followers and fans. In the course of this project, I looked at a number of social media analytics tools. Here are the services that I found useful – and the ones I didn’t like.

This is the second presentation from the GeOnG2012 conference: In the hours after a rapid-onset emergency social media can help humanitarian agencies and emergency responders get a better idea of what the situation is like on the ground.

The “Social Media for Good roundup” is an infrequent series of posts where I share interesting links I found on the web. This week with: Twitter tips, Google Earth revelations, relationship mapping, social media team management and more.

Social media dashboards aim to inform people about what is going on in a disaster zone. That raises some interesting questions: is there a “duty of care” when relaying information? Is there a moral and/or legal responsibility when people take bad decisions based on incorrect information that you provided?

Twitters new restrictions on how tweets can be used might affect whether you can use Twitter during the next emergency. Here is why.

The “Social Media for Good roundup” is an infrequent series of posts where I share interesting links I found on the web. This week with: Open Street Map for dummies, examples of multimedia storytelling, social media guidance for civil servants, community based humanitarian response and tech tools for emergency management.

Storify is one of those tools that I still find it hard to get my head around. MSF UK has recently started to use it to spruce up their press clippings and share them with supporters and staff.