Social Media 4 Good

Exploring the use of Social Media for NGOs, non-profit organizations and to support humanitarian relief

To say that the last days were“intense” would be an understatement. From the minute the earthquake struck Haiti on January 12, the Red Cross Red Crescent Movement pulled out all stops to help the people on the ground.

Communications is only a small part of that response and social media an even smaller part. Nevertheless – here are my observations:

The Red Cross Red Crescent created a Flickr slideshow with photos from Haiti after the earthquake. This will be updated continuously.
If you want to add it to your own blog, you can use this code:

<iframe align=”center” src=”http://www.flickr.com/slideShow/index.gne?set_id=72157623207618658″ width=”500″ height=”500″ frameBorder=”0″ scrolling=”no”></iframe><br /><center><small>Created with <a href=”http://www.flickrslideshow.com”>flickr slideshow</a>.</small></center>

If you want to change the size, please change the numbers marked in red.

Created with flickr slideshow.

I have been using Flickr for about two years to increase visibility of the work of Red Cross Red Crescent. Today, I’d like to share some of the lessons I’ve learned.

I’ve used the New Year’s break to do some minor housekeeping on the blog. Among other things, I updated to Wordpress 2.9 which has some really interesting new features. I also (finally) created a Facebook page for the blog so that you can see updates in your news feed – if that is something you want.
I had been hoping that “Networked Blogs” would help me to get the word out, but so far I’m a bit disappointed. While I get some traffic from[...]

I love Facebook pages: they are an excellent, cheap way to connect with your supporters. More importantly, they make it extremely easy for them to take your message and share it with their own network of friends so that you are not only preaching to the converted.  However, apparently Facebook is planning a major overhaul of how Facebook pages work and many of these changes might impact non-profits. The “Nonprofit Tech 2.0″-blog has written an excellent overview of what these changes[...]

I’ve recently started to “play” Foursquare – and I’m equally fascinated, amazed, confused and slightly worried by the paradox it presents to me.
For those who have never heard of it, Foursquare is a web service that asks you to broadcast where you currently are – via Twitter if you want to – and leave comments about the places you visit. You can also track your friends locations and comments. In addition, you can get badges for certain activities and if you[...]

Given how obsessed everyone was with how social media helped elect Barack Obama, I’m surprised that I haven’t read more reviews of this book: “Yes We Did – An Inside Look at How Social Media Built the Obama Brand” by Rahaf Harfoush, which gives an excellent overview over how the Obama campaign used social media to mobilize people to donate time and  money.
Harfoush (@rahafharfoush) was a volunteer with Obama’s new media team. She describes the different tools that the campaign used along[...]

One of my projects over the last few months was to write and get approval for social media staff guidelines for the International Federation of Red Cross and Red Crescent Societies (IFRC). I’m sharing them because I hope that they will be useful to other organizations who are working on similar documents.

Get Adobe Flash playerPlugin by wpburn.com wordpress themes