Social Media 4 Good

Exploring the use of Social Media for NGOs, non-profit organizations and to support humanitarian relief

The last three weeks were a mix of very intense ups and downs that left me frequently frustrated, sleepless and banging my head against a table, but ultimately gave me a sense of satisfaction that cannot be found in many other jobs: the knowledge that I had a very real, positive impact on the lives of people – and not just of an anonymous group of beneficiaries, but individuals whose names and histories I know.

A new “serious game” is trying to show what it’s like to be a journalist, an aid-worker or a survivor in a natural disaster. And it’s not doing a bad job!

A while ago I posed the social media staff guidelines that I created for the International Federation of Red Cross and Red Crescent Societies (IFRC). Since then, I have been asked by a few organizations to talk about the process of getting there. It seems that more and more organizations see the need and usefulness of having such a document. Below you find a presentation I have given on two occasions on that topic. At the bottom of my previous[...]

Last year, when I heard about World Humanitarian Day for the first time, my first impulse was that this sounded pretty self-righteous. I mean, where is the World Firemen Day or the World Truckdriver Day? Two professions that are very dangerous and that probably contribute more to people’s lives than most professional aid workers do. Since then I have changed my minds slightly. For one thing, there is never anything objectionable about remembering colleagues who have died. But more importantly[...]

Wired magazine just published an excellent article about the Red Cross Red Crescent relief operation in Haiti. Author Vince Beiser takes 13 pages to describe the inner workings of the operation. And while he is not shy on criticism, it is well balanced and fair.

I’ve recently come back from Haiti where I trained the Haiti Red Cross webmaster on WordPress, the CMS which we had agreed on. I was there for one week and Haiti Red Cross now finally has its own website and email.

What would you do if you could build a non-profit website from scratch without worrying about any integration issues? That’s exactly what I’m doing at the moment. In this post I’m sharing my ideas and I’d love to hear your’s.

Based on our experiences in Samoa and Haiti, I’m trying to come up with best practice for how to organize tweeting staff in a disaster context so that there is a maximum benefit for the organization. These are my thoughts: