Social Media 4 Good » Presentations

Posts worth reading: from social media ROI to digital storytelling

Timo — Sun, 15 Apr 2012 15:28:20 +0000

Like many other consultants, I spend a lot of time reading articles and blog posts from around the web. Here are some posts I found particularly interesting. This time about: social media monitoring, digital story telling, better powerpoint presentations and social media budgets.

How UNICEF used social media monitoring for their annual flagship report

Showing a concrete return of investment is one of the most difficult things for non-profits involved in social media (unless you focus on fundraising only). And while there are numerous tools that promise to help you measure and visualize their impact, I find frequently find them either too simplistic or overwhelming. One of the most sophisticated tools to measure social media impact is “Radian6”, which is used by a number of UN agencies. UNICEF has just published the results of their social media monitoring for their annual flagship report. I find the post interesting because all NGOs struggle with how to promote reports, which are often rather dry, online.

10 paid social media monitoring services for nonprofits

If, after reading the UNICEF post, you suddenly decide to spend some money on social media monitoring, you might want to take a look at Socialbrite’s list of paid services. While not free, their recommendations are quite affordable. Personally I’m using Hootsuite which is fine for basic monitoring, but nowhere near as sophisticated as Radian 6. It really depends on what you need and whether you are willing to spend a few dollars or a few thousand dollars.

Buy a diagram

„Slide:ology“ by Nancy Duarte is hands down the best book on powerpoint presentations I have ever read. Her design company has now started an online shop for those of us who are creatively challenged but need a good looking diagram for a presentation. The shop currently contains 4,000 diagrams and cost only 99 cents each. And while I haven’t bought anything from them yet, I’m sure to give it a try next time I’m asked to explain something mindboggling.

How much does social media cost in 2012?

How much do you need to pay someone to write a Social Media Strategy? How much for the monthly management of your Facebook page? Mack Collier has published average social media consultancy rates since 2010 and just released the 2012 figures. The post is rather long, so make sure you scroll down to the actual rates.

Digital storytelling for non-profits: 8 tips

Digital storytelling seems to be the non-profit buzzword for social media in 2012. Alex Noble is giving some good advice on how to get started. While some of his tips are very basic, overall I found the blog post very helpful and down to earth. His recommendation to consider a series of still images, rather than video clips, for example are probably more realistic for NGOs with very limited resources. I also like his free and low-cost software recommendations.

Talk with me – Social Media for the Red Cross Red Crescent

Timo — Tue, 08 Sep 2009 09:00:38 +0000

Last week I gave a presentation at the IFRC’s communications managers meeting about social media in general and how we should use it. Below you find the largest part of that presentation. I removed the bits that were focusing very much on internal processes and steps that need to be taken in-house in order to make social media work. (Red Cross Red Crescent volunteers and staff can download the complete presentation from FedNet, the IFRC’s extranet.)

I hope you like it. Please tell me what you think.

Talk with me: Social Media for the Red Cross Red Crescent

By the way: this is the first presentation I’ve done since reading Nancy Duarte’s excellent “Slide:ology“, a book I highly recommend to anyone who wants to improve his presentation skills.

Why the Red Cross Red Crescent should rock the social media sphere

Timo — Fri, 28 Aug 2009 07:06:30 +0000

I recently had the honour to be in charge of a whole-day social media workshop in Solferino, where the idea for the Red Cross Red Crescent Movement was born. This was part of our 150 year celebrations. It was really interesting because the 50 or so participants where from extremly different countries and backgrounds, as behooves an organization with 186 member countries.

It was absolutely fascinating to see that how social media is just as interesting to someone from Belgium as from Liberia, from Austria or from Myanmar (!).

Below is the presentation I gave to kick off the workshop. It’s a bit of a mishmash since I had people in the workshop who were extremely knowledgable and experienced and others for whom this was completely new.

I honestly believe that the Red Cross Red Crescent Movement with it’s reach and it’s number of volunteers could totally dominate the nonprofit space online. If only we would open up and give up control a little bit.

I’d be interested to hear what you think of the presentation – so please leave some feedback.