Social Media 4 Good

Exploring the use of Social Media for NGOs, non-profit organizations and to support humanitarian relief

One of my projects over the last few months was to write and get approval for social media staff guidelines for the International Federation of Red Cross and Red Crescent Societies (IFRC). I’m sharing them because I hope that they will be useful to other organizations who are working on similar documents.

The United Nations Joint Inspection Body recently spoke to web professional in 40 UN agencies to identify what the most common problems are and how to fixed them.
The result is an impressive document that can be used by many non-profit organizations, NGOs, International Organizations and even government ministries and agencies to address similar problems in their own organization.
The ”Review of Management of Internet Websites in the United Nations System Organizations“ (31 pages) focuses on website governance and strategy – and I still have to[...]

Update (4 November 2009): the Social media guidelines have been approved.
Two month ago I wrote that I had started to create social media staff guidelines for my organization. Here is a short update:
Since my last post, I spoke to all relevant stakeholders in the organization. In my case these were the Communications Department, Human Resources, the Staff Association, the Security Unit, IT, the Legal Unit. I also met with both the Undersecretary General and the Director who oversee these stakeholders.
Easier to[...]

I am supposed to come up with a draft set of guidelines for staff who are using social media. What I hadn’t counted on was that doing so would suddenly put me into conflict with one of our most dogmatic documents.

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