Lately I have been present at a lot of pitches where someone from my organization would tell an agency: “And we need a viral video”. At that point you can always see someone on the agency’s side flinch because that person knows: we won’t have the guts. As long as we are aiming for safe we will never create something that gets passed along like crazy. Yes, as a non profit organization you will always find people who are sympathetic[...]
I am supposed to come up with a draft set of guidelines for staff who are using social media. What I hadn’t counted on was that doing so would suddenly put me into conflict with one of our most dogmatic documents.
… at least when it comes to speed. Todays events taught me that with a bit of luck you can use tools like Facebook to cut through the organizational bureaucracy and get your job done faster and better.
