Social Media for Good

Exploring the use of digital communications tools for NGOs, non-profit organizations and to support humanitarian relief

One of the nice things about WordPress is that you can easily change the look and feel of your website by swapping one design (aka “theme”) for another. It’s really not much different from changing clothes – the content remains remains the same, but the appearance changes. Here is a list of things you should keep in mind when looking for a new WordPress theme.

The “Social Media for Good” roundup is an infrequent series of posts where I share interesting links I found on the web. This week with: Legal advice for social media users, a new YouTube-feature that protects anonymity, outstanding non-profit reports and tips to get more followers on Instagram.

Yesterday, Facebook announced that it would introduce the new Facebook timeline-layout for all Facebook pages on March 30. This means you have one month to get ready. This blog post contains some suggestions that can help you create Facebook covers in no time.

Video is an amazing vehicle to connect with your supporters emotionally, to give your beneficiaries a voice and to show the impact of your programmes. YouTube has now published a free “playbook” for non-profit organizations and NGOs that can help them to use YouTube more effectively.

I have been using Flickr for about two years to increase visibility of the work of Red Cross Red Crescent. Today, I’d like to share some of the lessons I’ve learned.

Recent announcements by Google make me think, that the company might go down a path that would ultimately mean more inequality, a worse position for developing countries and a widening digital divide. I’m referring specifically to Chrome OS, Google’s new operating system, and the announcement that Google would dump Google Gears, a service that makes it possible to use services like GoogleDocs offline. In both cases, Google emphasized the importance of cloud computing as opposed to working offline. The idea is[...]

I know many NGOs who produce feature-length advocacy films to state their case against e.g. climate change, human trafficking, dragnet-fishing etc. And I am certain that many of them could be greatly enhanced by an approach like “Us Now”.

Seth Godin recently wrote a post titled “The problem with non” in which he claims that non-profit organizations fail at social media adoption and that the reason for that is fear of change. Here are six reasons why I disagree: 1. There is a difference Oprah and an NGO „Take a look at the top 100 twitter users in terms of followers. (…)None of them are non-profits. (…) Is the work you’re doing not important enough to follow, or is it[...]