Social Media 4 Good

Exploring the use of Social Media for NGOs, non-profit organizations and to support humanitarian relief

I like well made advocacy videos – and the one that British Red Cross released today definitely falls into this category. It features Konnie Huq, a well know and very sexy tv-presenter (well known in the UK). The question is: “Would you still want to kiss her, if she was HIV positive?”
The reason this video was made is a survey that British Red Cross commissioned of 16-25-year-olds in the UK. The result:
Even though  85 per cent know you cannot catch HIV[...]

About a week ago, US comedian Sarah Silverman posted a video called “Sell the Vatican, Feed the world.”  It has since been viewed almost 500,000 times and has been tweeted, commented and blogged about.
I really like this video. I love satire and I think this video does a great job of raising awareness for world hunger.
If you haven’t seen it, watch it before reading on. In case you don’t know Sarah Silverman, I should warn you: She is not exactly[...]

I’ve just been reading Ken Burbary’s blog and came across an excellent story from Scott Monty. I think it’s a beauty in itself and doesn’t need any additional commentary:
“A friend sent me a PDF of an article from a business journal in which a company expressed reservations about this new technology over which everyone seemed to be abuzz. They decided that they would restrict employees’ use of it, because of the fear of corporate secrets getting out, of insider information[...]

I just discovered that, the day after I posted “We are not funny – why nonprofits suck at being viral”, Mashable’s Josh Catone published “Top 10 YouTube Videos for Social Good”. This is a great list and I really recommend that you watch all of them for inspiration.
While I don’t want to duplicate what he has already done, here are my top three – and my two cents for each of them:
Because we are all connected

I think this video is excellent!

It’s[...]

Lately I have been present at a lot of pitches where someone from my organization would tell an agency: “And we need a viral video”.
At that point you can always see someone on the agency’s side flinch because that person knows: we won’t have the guts.
As long as we are aiming for safe we will never create something that gets passed along like crazy.
Yes, as a non profit organization you will always find people who are sympathetic to your message[...]

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