Social Media 4 Good

Exploring the use of Social Media for NGOs, non-profit organizations and to support humanitarian relief

I hadn’t been following the news recently, so I was genuinely surprised when I saw “Google Buzz” in my Gmail dashboard today. My first impression is: this could work for me. But not as a replacement of Twitter. I rather see it as something to replace FriendFeed.
I have to admit – I never really got the hang of FriendFeed. While I want a service or an application that helps me to aggregate different forms of information streams, I don’t want[...]

To say that the last days were“intense” would be an understatement. From the minute the earthquake struck Haiti on January 12, the Red Cross Red Crescent Movement pulled out all stops to help the people on the ground.

Communications is only a small part of that response and social media an even smaller part. Nevertheless – here are my observations:

I’ve used the New Year’s break to do some minor housekeeping on the blog. Among other things, I updated to Wordpress 2.9 which has some really interesting new features. I also (finally) created a Facebook page for the blog so that you can see updates in your news feed – if that is something you want.
I had been hoping that “Networked Blogs” would help me to get the word out, but so far I’m a bit disappointed. While I get some traffic from[...]

I love Facebook pages: they are an excellent, cheap way to connect with your supporters. More importantly, they make it extremely easy for them to take your message and share it with their own network of friends so that you are not only preaching to the converted.  However, apparently Facebook is planning a major overhaul of how Facebook pages work and many of these changes might impact non-profits. The “Nonprofit Tech 2.0″-blog has written an excellent overview of what these changes[...]

I’ve recently started to “play” Foursquare – and I’m equally fascinated, amazed, confused and slightly worried by the paradox it presents to me.
For those who have never heard of it, Foursquare is a web service that asks you to broadcast where you currently are – via Twitter if you want to – and leave comments about the places you visit. You can also track your friends locations and comments. In addition, you can get badges for certain activities and if you[...]

A tiny change to how we feed our Facebook page turned the social network from an insignificant source of traffic to one of our top referral sites.
When I created our Facebook page, I wanted to automate as many things as possible. One way to do that was to take our RSS feed and add it to Facebook’s notes function. That way, our news would be added automatically and shared with our 15,000 fans; nobody had to do anything about it[...]

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