Social Media 4 Good

Exploring the use of Social Media for NGOs, non-profit organizations and to support humanitarian relief

One of my projects over the last few months was to write and get approval for social media staff guidelines for the International Federation of Red Cross and Red Crescent Societies (IFRC). I’m sharing them because I hope that they will be useful to other organizations who are working on similar documents.

Last week the IFRC launched a global H1N1 mini-campaign (www.bestdefence.org). What’s new for us is that in addition to making a number of the campaign products social media ready, we are also offering all the production files through our extranet to National Societies as a toolkit in English, French, Spanish and Arabic.
Customizable campaign
Because, even though all National Red Cross and Red Crescent Societies are part of the IFRC, they do want to have the logo of their National Society on the[...]

One of the things I love about my job is that I constantly find out about incredibly useful or smart things that people have come up with. Right now I’m in awe of the the new Emergency Items Catalogue (www.ifrc.org/emergency-items) that was just released by the International Federation of Red Cross and Red Crescent Societies and the International Committee of the Red Cross.
Metric? Imperial? Who cares?
Imagine you show up at a disaster and you’ve brought a few pumps and[...]

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