Social Media 4 Good

Exploring the use of Social Media for NGOs, non-profit organizations and to support humanitarian relief

As many of you know, I’m quite critical when it comes to how to the impressive information gathering possibilities of crisis mapping tools turn into actionable information for responders. On LinkedIn someone shared a video with me today where Ushahidi’s Patrick Meier addresses some of these concerns.

One of the biggest mistakes that international organizations make is not taking enough time to explain to journalists why thing are complicated and take a long time. But taking that time and investing into communications pays off.

I have been given the opportunity to return to Haiti for the next three months. I will be working as the communicator for the inter-agency “Shelter Cluster”. That will mean that for the immediate future this blog will be less about social media and primarily about my time in Haiti.

Wired magazine just published an excellent article about the Red Cross Red Crescent relief operation in Haiti. Author Vince Beiser takes 13 pages to describe the inner workings of the operation. And while he is not shy on criticism, it is well balanced and fair.

You have probably heard of  ”Ushahidi“. Right after the Haiti earthquake, the near impossible to pronounce organization set up a service that allowed people in Haiti to submit reports and requests for help by SMS. Those messages were then geo-tagged, categorized, displayed on a website and distributed to relief workers in Haiti. It’s a really impressive system and it was up and running only four days after the earthquake struck. And what’s more: it worked in the local language, Haitian[...]

To say that the last days were“intense” would be an understatement. From the minute the earthquake struck Haiti on January 12, the Red Cross Red Crescent Movement pulled out all stops to help the people on the ground.

Communications is only a small part of that response and social media an even smaller part. Nevertheless – here are my observations:

Four major disasters in less than 72 hours – what a week! For us, it is the first time that we are employing social media consistently and as a major tool to tell people about what is happening in an ongoing disaster relief operation. I’ll update you soon and will  try to share statistics about what worked and what didn’t.

One of the things I love about my job is that I constantly find out about incredibly useful or smart things that people have come up with. Right now I’m in awe of the the new Emergency Items Catalogue (www.ifrc.org/emergency-items) that was just released by the International Federation of Red Cross and Red Crescent Societies and the International Committee of the Red Cross. Metric? Imperial? Who cares? Imagine you show up at a disaster and you’ve brought a few pumps[...]