Social Media 4 Good

Exploring the use of Social Media for NGOs, non-profit organizations and to support humanitarian relief

You have probably heard of  ”Ushahidi“. Right after the Haiti earthquake, the near impossible to pronounce organization set up a service that allowed people in Haiti to submit reports and requests for help by SMS. Those messages were then geo-tagged, categorized, displayed on a website and distributed to relief workers in Haiti. It’s a really impressive system and it was up and running only four days after the earthquake struck. And what’s more: it worked in the local language, Haitian[...]

To say that the last days were“intense” would be an understatement. From the minute the earthquake struck Haiti on January 12, the Red Cross Red Crescent Movement pulled out all stops to help the people on the ground.

Communications is only a small part of that response and social media an even smaller part. Nevertheless – here are my observations:

Four major disasters in less than 72 hours – what a week!
For us, it is the first time that we are employing social media consistently and as a major tool to tell people about what is happening in an ongoing disaster relief operation. I’ll update you soon and will  try to share statistics about what worked and what didn’t.

One of the things I love about my job is that I constantly find out about incredibly useful or smart things that people have come up with. Right now I’m in awe of the the new Emergency Items Catalogue (www.ifrc.org/emergency-items) that was just released by the International Federation of Red Cross and Red Crescent Societies and the International Committee of the Red Cross.
Metric? Imperial? Who cares?
Imagine you show up at a disaster and you’ve brought a few pumps and[...]

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