Social Media for Good

Exploring the use of digital communications tools for NGOs, non-profit organizations and to support humanitarian relief

Mobile phones can be a great tool to help people in emergencies. To help organizations or activists decide when and how to use SMS, the GSMA recently published a draft “Code of Conduct for the Use of SMS in Natural Disaster”.

Mobile-enabled early warning systems are transforming the way humanitarian organisations deliver aid, and also how we build long-term resilience in concert with affected communities. With the International Telecommunication Union reporting nearly six billion mobile-cellular subscriptions worldwide in 2011 – and a notable 79 per cent penetration in the developing world – the rise of mobile communication continues to shape aid innovation.

While looking at the role of social media in the response to recent floods in the Philippines I came across Project NOAH, the “National Operational Assessment of Hazards”, which is an impressive example of how Google maps can be mashed with historical data, current predictions and reports from the public to provide everyone with a more comprehensive picture.

Like many consultants, I spend a lot of time reading articles and blog posts from around the web. Here are some posts I found particularly interesting. This time they are about branding your organization on Twitter, how WHO used Twitter in a health crises, lessons from managing virtual teams and an e-learning course that can improve your communication with beneficiaries.

Back from my vacation I had the opportunity to listen to a live webcast on “Social Media as a Tool for Humanitarian Protection” that was organized by Program on Humanitarian Policy and Conflict Research (HPCR).

While I was on leave, many interesting posts and articles piled up in my inbox and on my social media profiles. Here are the ones I found most interesting.

Those of you who follow the elections in Liberia have probably heard about the violent incident that took place in Monrovia last Monday. A local paper has an interesting article on how the simultaneous outage of one of Liberia’s two mobile phone networks affected people who were close to the riot.

Over the last few days I came across a few things having to do with communicating with beneficiaries. The first is a short video about selling condoms in Congo. The second is a sign advising women in Liberia where they can go for help if they have been raped.