Unicef Sweden has just launched a campaign that makes their opinion about “slacktivism” more than clear and which I think is a great way to get people top open their wallets.
Over the last couple of weeks I have come across a few great examples and tips for the use of social media and one horrible example that clearly shows what not to do in a crisis. Enjoy.
This weeks “Social Media for Good” roundup looks at how volunteers helped with the response to Typhoon Pablo, shares advice on how to design a social media campaign, is annoyed at Facebook ads and looks at how Twitter is changing journalism.
Here are a four articles that deal with the difficulty of engaging followers, fans and readers beyond the “like” button – particularly when suddenly faced with critical voices.
Between working on a few small projects, helping my girlfriend move to Copenhagen and applying for consultancies, I haven’t had a lot of time to share the interesting articles and blog posts that I come across on a daily basis. So, before the list of things marked “Ooooh! Nice!” get’s any longer, here is an extra-long instance of the Social Media for Good Roundup.
The problem with many social media campaigns is that individual messages of support get lost and that the campaign never gathers enough momentum to go viral. Thunderclap is a service that helps you focus the voices of your supporters on a specific date. The UN is now using it to promote World Humanitarian Day (August 19).
June 20 is “World Refugee Day” and, as you might expect, UNHCR is rolling out a big campaign. This year you have a chance to look behind the scenes and learn from how they are doing it.
Like many consultants, I spend a lot of time reading articles and blog posts from around the web. Here are some posts I found particularly interesting. This time they are about data journalism, crisis mapping, Twitter and a creative YouTube video.