I’ve just been reading Ken Burbary’s blog and came across an excellent story from Scott Monty. I think it’s a beauty in itself and doesn’t need any additional commentary: “A friend sent me a PDF of an article from a business journal in which a company expressed reservations about this new technology over which everyone seemed to be abuzz. They decided that they would restrict employees’ use of it, because of the fear of corporate secrets getting out, of insider[...]
Archive for the ‘Strategy’ Category
Last week I gave a presentation at the IFRC’s communications managers meeting about social media in general and how we should use it. Below you find the largest part of that presentation. I removed the bits that were focusing very much on internal processes and steps that need to be taken in-house in order to make social media work. (Red Cross Red Crescent volunteers and staff can download the complete presentation from FedNet, the IFRC’s extranet.) I hope you like it.[...]
I just discovered that, the day after I posted “We are not funny – why nonprofits suck at being viral”, Mashable’s Josh Catone published “Top 10 YouTube Videos for Social Good”. This is a great list and I really recommend that you watch all of them for inspiration. While I don’t want to duplicate what he has already done, here are my top three – and my two cents for each of them: Because we are all connected I think this[...]
Lately I have been present at a lot of pitches where someone from my organization would tell an agency: “And we need a viral video”. At that point you can always see someone on the agency’s side flinch because that person knows: we won’t have the guts. As long as we are aiming for safe we will never create something that gets passed along like crazy. Yes, as a non profit organization you will always find people who are sympathetic[...]
I am supposed to come up with a draft set of guidelines for staff who are using social media. What I hadn’t counted on was that doing so would suddenly put me into conflict with one of our most dogmatic documents.
As many of you have probably heard, the Associated Press (AP) expects not only to be paid when substantial parts or all of it’s content is being reused but even when you quote a headline and link back to them. Here are my two cents worth of opinion.
