Strategy Archive

6 Things Nonprofits Need to Understand about their Facebook Pages

Many nonprofits struggle with declining Facebook reach. Here is what you

How Social Media is Changing Communication in Emergencies

Why it's time for disaster responders to embrace social media.

Towards Standardized Hashtags in Disasters

OCHA provides guidance to improve consistency in disasters.

The New US Army Social Media Handbook

NGOs can learn a lot from the latest version of the

5 Things Non-Profits Can Learn from the Ice Bucket Challenge

You can't replicate the Ice Bucket Challenge - but you can

How to add value to online conversations

Social Brands - The Future of Marketing is a free ebook

How to tell if you are dealing with a real social media crisis

Don't blame social media if your staff are killing people or

New tools won’t help, if you need to change your nonprofit’s culture

An example of how red tape stops relevant information from reaching

Thoughts from the SMEM Congress in Heidelberg

A look at the state of social media in emergency management