Strategy Archive

Which Social Media Monitoring Tool is Right for You?

A comparative analysis for humanitarian social media managers.

Facebook just reduced your chances to land a viral hit

Facebook's latest changes are more substantial than you think.

How Germanwings Failed at Crisis Communications

What we can learn from Germanwings' failed social media crisis communications.

6 Things Nonprofits Need to Understand about their Facebook Pages

Many nonprofits struggle with declining Facebook reach. Here is what you

How Social Media is Changing Communication in Emergencies

Why it's time for disaster responders to embrace social media.

Towards Standardized Hashtags in Disasters

OCHA provides guidance to improve consistency in disasters.

The New US Army Social Media Handbook

NGOs can learn a lot from the latest version of the

5 Things Non-Profits Can Learn from the Ice Bucket Challenge

You can't replicate the Ice Bucket Challenge - but you can

How to add value to online conversations

Social Brands - The Future of Marketing is a free ebook