Greenpeace UK is starting an interesting experiment: for the next six weeks, their main Twitter account will be open to all staff members.
Archive for the ‘Strategy’ Category
A photographer is suing AFP and Getty Images for 120 million US Dollars over photos that he had taken in Haiti after the earthquake and which he had shared on Twitter.
Back from my vacation I had the opportunity to listen to a live webcast on “Social Media as a Tool for Humanitarian Protection” that was organized by Program on Humanitarian Policy and Conflict Research (HPCR).
I’m a firm believer that you get what you pay for and in that respect I find little encouragement in the “2012 Nonprofit Social Networking Report”. According to the report, non-profits and NGOs are still very reluctant to allocate resources to their social media activities. But this is also a chance for those who are willing to make the investment.
Many non-profits, NGOs and International Organizations are of two minds when it comes to sharing photos on the internet. On the one hand, they want their material to be shared as widely as possible, on the other hand they want to have total control. The decision matrix in this blog post will help you decide which photos to share and how.
I’m planning to write a book that will help non-profit organizations, NGOs and charities to select suitable content management systems for their websites. If you have any experience with CMS selection or implementation I’d love to hear from you.
No matter where you stand on the debate surrounding Invisible Children’s work, from a marketing point of view the Kony 2012 campaign is an amazing success. We now have the first data and analysis showing why the 30 minute video turned viral. The short answer is: it took a lot of work!
Video is an amazing vehicle to connect with your supporters emotionally, to give your beneficiaries a voice and to show the impact of your programmes. YouTube has now published a free “playbook” for non-profit organizations and NGOs that can help them to use YouTube more effectively.
