Unicef Sweden has just launched a campaign that makes their opinion about “slacktivism” more than clear and which I think is a great way to get people top open their wallets.
Archive for the ‘Strategy’ Category
I’m honoured and pleased to have been quoted on the “Impatient Optimist” blog of the Bill and Melinda Gates Foundation. Author Jennifer James contacted me about two weeks ago and asked, what my one piece of social media advice to non-profit organizations would be.
The five items outlined in this short presentation by the US Army also provide good orientation for an overall organizational policy or for any organization with many branches.
One of the scary things about social media is, that you open yourself and your organization up to criticism and there have been plenty of examples how mishandling negative comments has resulted in PR disasters. Here are some constructive examples showing how to deal with negative comments and trolls.
One of the nice things about WordPress is that you can easily change the look and feel of your website by swapping one design (aka “theme”) for another. It’s really not much different from changing clothes – the content remains remains the same, but the appearance changes. Here is a list of things you should keep in mind when looking for a new WordPress theme.
The first Social Media for Good roundup of 2013 contains four articles that I hope you’ll find useful: How to use social media in crisis communication, what content works on Facebook, what to do when your social media manager is leaving you and some interesting examples how social media is used on development.
Last week, Google announced Google+ Communities. In my opinion, this is a clear sign that Google Groups are on their way out. My guess is that they will be phased out by the end of 2013. Here is why.
A month ago, Facebook announced global brand pages that allow companies to centralize their Facebook presence. Instead of having separate pages for each country, global pages can be customized to provide localized experiences for visitors.