Hello and welcome to my blog!

My name is Timo Lüge and I’m the owner of “Social Media for Good”. I am a self-employed communications expert who is helping humanitarian organizations and NGOs to solve their information management and communications challenges, including the effective use of social media.

My background: 

After working as a journalist for eight years, I’ve spent four years working for the Red Cross Red Crescent Movement in Geneva, Haiti and Liberia before starting my own company.

Since January 2012 I’m working as an independent communications consultant.
Prior to that, here is what I’ve done:
  • After the 2010 earthquake in Haiti I was seconded as a spokesperson to the  Haiti Shelter Cluster.
  • In 2011, I worked as a protection delegate for the International Committee of the Red Cross (ICRC) in rural Liberia.
  • From 2007 to the end of 2010 I was the deputy manager of the media unit of the International Federation of Red Cross and Red Crescent Societies (IFRC). I was also responsible for the website and all social media activities of the IFRC.
  • from 1999 to 2007 I worked a journalist for a German wire service and for the online- and radio-news of a public radio- and tv-channel.