Hello and welcome to my blog!

My name is Timo Lüge and I’m the owner of “Social Media for Good”. I’m an independent communications expert who is helping humanitarian organizations and NGOs to solve their information, communications and coordination challenges: My emphasis is on digital tools and digitally enabled processes, which includes but is not limited to, social media.

If you haven’t done so yet, please have a look at my “Hire me”-page. It contains a list of recent clients and projects.

Social Media for Good started as my personal blog in 2009 and became the name of my consultancy business in 2012. Since then I have been successfully working with humanitarian organizations, NGOs and other non-profit organizations in seven countries. You can find a list of selected clients and projects here.

A short timeline of my background:

  • Since January 2012 I run Social Media for Good.
  • In 2011, I worked as a protection delegate for the International Committee of the Red Cross (ICRC) in rural Liberia.
  • From 2007 to the end of 2010 I was the deputy manager of the media unit of the International Federation of Red Cross and Red Crescent Societies (IFRC). I was also responsible for the website and all social media activities of the IFRC. Following the 2010 earthquake in Haiti I was seconded as a spokesperson to the Haiti Shelter Cluster.
  • From 1999 to 2007 I worked a journalist for a German wire service and for the online- and radio-news of a public radio- and tv-channel.