Social Media for Good

Exploring the use of digital communications tools for NGOs, non-profit organizations and to support humanitarian relief

Hello and welcome to my blog!

My name is Timo Lüge and I’m the owner of “Social Media for Good”. I am a self-employed communications expert who is helping humanitarian organizations and NGOs to solve their information management and communications challenges, including the effective use of social media.

My background: 

After working as a journalist for eight years, I’ve spent four years working for the Red Cross Red Crescent Movement in Geneva, Haiti and Liberia before starting my own company.
  • from 1999 to 2007 I worked a journalist for a German wire service and for the online- and radio-news of a public radio- and tv-channel.
  • From 2007 to the end of 2010 I was the deputy manager of the media unit of the International Federation of Red Cross and Red Crescent Societies (IFRC). I was also responsible for the website and all social media activities of the IFRC.
  • After the 2010 earthquake in Haiti I was seconded as a spokesperson to the  Haiti Shelter Cluster.
  • In 2011, I worked as a protection delegate for the International Committee of the Red Cross (ICRC) in rural Liberia.

Since January 2012 I’m working as an independent communications consultant.

You find a list of my clients and projects here.