Social Media for Good is Closing

Photo: Tim Mossholder / Unsplash

After running Social Media for Good for ten years and publishing more than 350 posts, I’ve decided to close the site as of January 2020 – or at least to put it into indefinite hibernation.

A lot has happened in those ten years, from the excitement at the beginning of the decade to the disillusionment following the spread of disinformation and hate speech at the end of that period.

I’m still convinced that social media can be a force for good – just like tv, radio and print – but I believe the site in its current form has reached the end of its usefulness. If you have read my articles, you will have noticed that more and more posts over the previous years dealt with making sure that the right information reaches the right people, no matter the channel. Social media is just one of many possible channels that should be part of an overall communications strategy and I’ve sometimes felt that the name of the site has restricted me (I know, how very German of me).

However, the main reason for me closing the site is that I don’t think I’ll be able to update it as often as I would like to – this has already been a problem for me in 2019.

I have recently accepted a position with the German media development organization Deutsche Welle Akademie, where I will work on both humanitarian and development issues, mainly related to access to information and freedom of expression. Between this new job and my new responsibilities as a parent, I don’t see how I could keep the site up to date. Therefore, rather than having it hang over my head, I have decided to shut it down.

My posts will stay up – at least for a while longer. However, I will disable all functions that require either maintenance of plugins or for me to stay up to date on privacy legislation. That means I will disable the comments section, contact form, newsletter and social media sharing buttons.

If you want to stay in touch, you can find me on Twitter or connect on LinkedIn. I intend to stay active on both platforms. After all, I’m just closing this site, not leaving the industry.

Last but not least, I would like to thank everyone who visited the site, subscribed to my newsletter, read my blog posts and was with me on my journey to explore how technology can improve humanitarian response and disaster relief. Having 600 subscribers for my newsletter and seeing how more than 2,000 people visited the site every month – at least when I had new content – meant a lot to me.

Thanks again and take care!

Timo Lüge