Facebook without Likes, Tumblr has a New Home, a Faux Pas on Twitter

Photo: Prateek Katyal on Unsplash

Photo: Prateek Katyal on Unsplash

A short collection of articles and links I found interesting:

Very few things are as iconic about Facebook, as the Likes. So why is Facebook considering hiding the like count? According to TechCrunch: “The idea is to prevent users from destructively comparing themselves to others and possibly feeling inadequate if their posts don’t get as many Likes.” It is likely that a post’s author would still be able to see the like-count (so your social media analytics tool will still work), but you wouldn’t be able to see anyone else’s.

Speaking of being popular on Facebook: Facebook stories are a big deal, but many non-profit organizations struggle with how to integrate them into their social media strategy. The first part of this article focuses on the mechanics of how to create Facebook stories, while the second part touches on strategy.

Remember when Tumblr was the next cool thing? Personally, I find it sad to see how Tumblr has fallen. It seems like Yahoo has a special, magic touch that makes networks crumble after being purchased by the company (RIP Flickr).  But there is hope for Tumblr, now that Matt Mullenweg, one of the people behind WordPress, has bought the platform. In this article, Mullenweg talks with the New York Times about his plans.

Actual coverage of what happens to users when Yahoo buys a company:

via GIPHY

This is an example of how even experienced communicators can mess up on social media. Melissa Fleming, the UN’s new undersecretary for global communications and former director of communications for UNHCR, posted a six-year-old photo of a refugee girl whom she had met while working for UNHCR. The problem: the child was holding her registration card into the camera and her personal details are clearly visible, which is a breach of confidential personal data. Fleming removed the image.

Another interesting article from the New York Times, this one about LinkedIn. “LinkedIn?”, you ask, “What’s there to talk about LinkedIn?” Exactly! While Twitter and Facebook are mired in hate speech and fake news, LinkedIn has stayed largely controversy-free.

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