Links I Liked: WhatsApp Spam, Facebook Fakes, Social Media Marketing and the Death of Google+

Photo by Martin Sanchez on Unsplash

I’m sick of conceptual stock photos, so here is a photo of a guy lying on an ice float and holding what looks like a controller for a drone or model plane. Photo by Martin Sanchez on Unsplash

How can you fight spam, if all messages are encrypted and you don’t have a key? That is one of the challenges that WhatApp faces in their fight to eliminate disinformation. Since all messages on WhatsApp are end-to-end encrypted, the company cannot build spam filters based on URLs or keywords. Instead, WhatApp is trying to identify bad actors by analysing their behaviour and by reducing the speed at which messages can be shared.

Speaking of bad actors: this article by the New York Times looks at WhatApp’s parent company Facebook and how they are reportedly fighting spam and disinformation. What really took me aback was the size of the problem. Or would you have thought that Facebook took down 2.8 billion (!) fake accounts in 2018?

I already wrote about the closure of Google+ a couple of months ago and, to be frank, I don’t think there is a lot that you need to know. After all Google+ is shutting down because nobody used it! However, if you really want to know, read this article from the Guardian.

Buffer published their annual report on the status of social media marketing. It is, as always, US-centric and only provides information in very broad strokes – for example, there is no breakdown of the figures by industry – but it’s still an interesting read. After all, would you have thought that “though social media is key to marketing strategy, 19 percent of marketers are still uncertain how to measure its effectiveness” or that half of all companies still don’t have a social media strategy? (Incidentally, if you are a non-profit in need of a social media strategy, you can hire me!)

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