Links I Liked: Improve Your YouTube Channel, Fight Disinformation

Interaction: Disinformation Toolkit

Image: Interaction

Another short collection of articles and resources for communications staff at NGOs, the Red Cross and the UN. Today’s emphasis is on YouTube, disinformation and hate speech.

Many non-profit social media managers are obsessing about Facebook, Twitter and Instagram but spend very little time thinking about YouTube. Agora Pulse published this handy, little guide with easy things you can do to make your YouTube channel shine. The article also contains links to tools that can help you with processing, enriching or monitoring your videos.

Contrary to what the name suggests, this toolkit does not show you how to run a disinformation campaign yourself. Rather, it seeks to help NGOs who are actively being targeted by disinformation campaigns. Personally, I find the document, which has been produced by the NGO network InterAction a bit too basic, but given that many NGOs are caught completely unawares by these type of incidents, it’s a good tool to create awareness for some of the very basics risks and mitigation measures. (h/t MobLab)

Accuse me of genocide? Whatever! Threaten to take away my Facebook-access? HOW DARE YOU??!?!?! – that is more or less the summary of this article about Myanmar where many people are indifferent to the abuse of the Rohingya but felt outraged that Facebook accounts were blocked after they were used to incite violence against the Rohingya.

Journalists are not the only people using social media to follow events in locations that are difficult to access. Rights-based organizations also frequently consider social media when documenting human rights violations or violations of international humanitarian law. In either case, it is essential that you are able to verify the accuracy of what has been shared with you – else you can be almost certain that any mistakes you might make will be used against your organization in the next disinformation campaign. While not everyone can go to the lengths that the New York Times is going to, this short article can help you better understand the kind of things that you should be looking at. (For more information, check out the free Verification Handbook).

The Protestant Church in Germany published a very thorough piece of scientific research (in German) on the type of hate speech that church officials receive via social media or other channels (including physical mail). The research is based on qualitative content analysis and also seeks to understand the motivations of people who post hateful comments, since understanding those motivations can be useful in reacting to them. As such, the document is not trying to settle whether “don’t feed the trolls” is better than “counterspeech” or simply deleting comments, but it is trying to help readers develop an understanding when which reaction might be most appropriate.

Do you have links and resources related to YouTube or disinformation that you would like to share? Please leave a comment below!