The WhatsApp-Response

A young woman from Syria checks her mobile phone in Greece. Photo: Georgios Makkas / Panos

A young woman from Syria checks her mobile phone in Greece. Photo: Georgios Makkas / Panos

From a technological point of view, the one thing that stands out for me about my latest field mission is: everybody is using WhatsApp!

Humanitarian organizations enter the smartphone age

Where in previous responses Skype was the main messaging client to get quick answers and share short bits of questions information with colleagues, in Greece WhatApp ruled. The main reason: humanitarian organizations have finally arrived in the smartphone age. Where even two year ago most organizations were only giving their staff feature phones (aka flip phones), they have finally realized that Android phones are cheap and offer added value. This means that aid workers are now connected while in the field and not only while sitting in front of their computers.

As a result, WhatsApp groups for almost every purpose and geographic area sprung up. One of the main added values was the sharing of photos, both to show issues and to share successes. For example, staff would take a picture of a damaged structure, a blocked gate or of a waiting area where people didn’t have any shade. In a lot of these cases the pictures really did speak 1,000 words. And since they shared it with the whole group, it was easy for people from different technical specialties to chime in or at least be in the loop.

The photos were equally important as morale boosters. When something worked – be it the successful move to a new and better camp, or something small like additional drinking water taps – my colleagues invariably took photos and shared one or two with the WhatsApp Group. Seeing that something got better, even if you had a shitty day, was simply nice!

Radio discipline on WhatsApp

Obviously, you always have people who do not the difference between sharing interesting information and oversharing. Particularly colleagues who were signed up to a large number of WhatsApp Groups sometimes complained that they felt overwhelmed by the volume of incoming messages. However, I had the impression that this problem slowly subsided over the months as people became more used to the technology.

The disadvantages of mobile first

In my experience, some of the heaviest Skype users during disaster response operations are the Information Managers of NGOS, UN agencies and Red Cross and Red Crescent societies. However, IMs frequently want to share URLs and files, but WhatsApp is not well suited to either. In fact, the WhatsApp web client is pretty poor and as long that is the case, Skype will stay part of the communications mix. I believe Slack could potentially bridge this gap since it has both a decent web and a decent mobile client, but I also think that Slack is still too much of a niche product to quickly gain acceptance in the humanitarian world. Not surprisingly, the people who made the most use of Slack in Greece where people with and ICT background.

Connected refugees and migrants

I already briefly highlighted the importance of smartphone for refugees and migrants in the recent post about the BBC media action study. One of the takeaways from that study is that being able to make phone calls is actually one of the least important functions of a smartphone. Being able to communicate via messenger (be it Facebook, WhatsApp, Skype or Viber) is far more important. This is particularly true since many refugees rely on wifi, don’t have a SIM card or change their SIM cards frequently, which makes it difficult to reach them via an old fashioned phone number. The latter is also a problem for many SMS programs and I’m looking forward to seeing how SMS platforms will address this. Textit, for example, can already integrate with Telegram.

Another feature that some refugees and migrants appreciated about WhatsApp is the ability to send voice recordings to other WhatsApp contacts. While these do not replace real time conversations they made communication easier for people with poor literacy skills. Besides, hearing the voice of a loved one is an emotionally far richer experience than receiving an emoji.

Obviously, you can also make real-time calls with WhatsApp, but that requires that the recipient of the call is also online and that both parties have enough bandwidth to sustain the call. Since that was frequently not the case, asynchronous voice messages offered a good comprise.

Last but not least WhatsApp includes a function to share your current location. I have seen this used by humanitarian staff when they wanted to share the location of a new camp, but it is even more important for refugees when they wanted to tell their loved ones where they were. Similarly, I would imagine that smugglers have used this function to communicate meeting places.

Using WhatsApp to communicate with refugees

WhatsApp. Photo: Jeso Carneiro on Flickr (CC BY-NC 2.0)

Photo: Jeso Carneiro on Flickr (CC BY-NC 2.0)

Considering how widely used WhatsApp has become, it makes sense to integrate it as a channel into humanitarian programming. In Greece I’m aware of two organizations that are currently doing so: The Hellenic Red Cross hotline for refugees and migrants can be reached through a WhatsApp call in addition to the regular, free phone number and MercyCorps uses WhatsApp as a feedback channel for refugees who have questions or comments regarding MercyCorps programs in Greece.

Both these examples are for incoming communication only. Where I see a gap is for outgoing information. WhatsApp Groups allow for many to many communication of up to 250 people, but unfortunately there is no good out-of-the-box system to broadcast WhatsApp messages to larger groups of people. What I would like to see is a system, similar to the more elaborate SMS platforms, where an unlimited number of people can sign up to different broadcast channels, for example depending on language. While I have seen companies that offer so-called “WhatsApp newsletters” I don’t know anyone who has actually used them. If you have used these services, please leave a comment below.

ICRC researches use of messenger apps

One thing is for sure: instant messengers are here to stay. The question is how we can best use them in the context of humanitarian crises. To answer that question the ICRC and The Engine Room are currently working on a research brief until the end of September. If you have experience with using messaging apps in humanitarian emergencies, please get in touch with them.

Do you have questions, comments or ideas about this article? Please leave them in the comments!

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  • Sean McDonald

    Hey Timo-

    The biggest reason that most orgs (or SMS platforms) don’t integrate WhatsApp is because of its lack of usable APIs, meaning that data used can’t be integrated into other process management systems (which you sort of point to). That’s starting to change as Facebook starts breaking the platforms promise and selling user access to advertisers, but it’s still a walled garden. Telegram is an easier lift (but has an enormous number of security concerns) – and only has 100m users. Though that may seem like a lot, it’s not uniformly adopted enough to justify much investment from development actors.

    It strikes me that there’s a big, under-recognized difference between peer-to-peer messengers and platforms that allow integration into other enterprise data systems. Peer-to-peer systems are often as successful as they are BECAUSE they don’t allow larger scale or formalized communication (which often gets co-opted). The system that you’d like to exist does exist, in fact, there are (at least) several of them – but they aren’t adopted because the value proposition is terrible “sign up for our messaging platform to give feedback to international development programs which you may have been a part of.”

    That said, they can still be powerful tools – it’s just important to contextualize them by what’s possible based on their technical architecture, value proposition (more often than not, flawed security), and, most importantly, user adoption. Meeting users where they are can’t start with where we wish they were, we have to provide clear value propositions for why they should be in places we can reach them – and then be good stewards of that communication. The international development community has ignored the symmetry of value in beneficiary communications for far too long – and that has very little to do with the messaging platform those communications are delivered on.

  • Feiyang Yuan

    I am a new users of WhatsApp and I have to admit that this app is really convenient. But it difficult to judge that what kind of extent does this app suits for those people who live in rural areas and for aid workers. This is mainly because in rural areas, we can not guarantee that there is data to use. However, this app can contribute to the communication between different staffs, even different NGOs in different places indeed. For instance, they can share their experience with others. When there is emergency episode occurred and aid workers do not know how to handle it , this APP can help them to contact with others to ask help.

    It is a tendency that more and more aid workers rely on the development of technology, in particular about the development of communication technology. Thus, how to utilize these tech more effective and achieve the maximum value of those tech and APP are questions that worth to think further.

    • Hi! Thanks for your comments! I agree with you that in rural areas reliance on technology can be an issue. In those areas I think SMS for example is still a much better option. The response to the European Refugee Crisis is very specific in my opinion because it happens in countries that have a good technical infrastructure which makes using these tools far more feasible and reliable.

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