A good social media monitoring and analysis tool is an essential part of any social media strategy – but what is a “good” tool for you and your organization?
Even experts find it hard to stay up to date with the tools that are available and most humanitarian organizations, UN agencies and NGOs don’t have the resources to properly evaluate the different tools. Fortunately, the Global Disaster Preparedness Center (GDPC) of the International Red Cross and Red Crescent Movement recently completed such a comparison and has made it available for free.
Trilateral Research, on behalf of the GDPC, looked at 94 social media monitoring and analysis tools and then did a comparative analysis of 31 of these tools. The report is partly based on a desk-study and partly on interviews with humanitarian social media managers, and I felt honoured to have been included in this group.
One of the main things I find interesting about this report is that it looks at the different tools not from a features point of view, but through the lens of Red Cross and Red Crescent Societies that have different capacities and needs (see table below).
If you are looking for a new social media monitoring or analysis tool, check it out!
What social media monitoring and analyis tools do you use? Leave a comment below!