Links I Liked: Content Creation and Social Media Marketing

Links I LikedIt’s time for another collection of links that I believe will be useful for communications and social media staff at NGOs, UN Agencies and Red Cross and Red Crescent Societies.

Today I’ll focus on marketing and content creation, and not so much on using social media in disaster response:

I heard Sree speak the time during the UN Social Media Day and thought: “Wow. Here is someone who really gets social!” This blog post by Beth Kanter is a great summary of the things that he emphasizes in his presentations. You should read it.

I’m really interested in copyright, which is why I was very glad to find this short case study. While it looks only at Pinterest, the lessons are just as applicable to other social media platforms. What I find particularly interesting is how “the effect of the use upon the potential market for or value of the copyrighted work” influences whether you can use a copyrighted piece of content or not. This has interesting implications for the use of copyrighted images as teaser images in social media posts, for example when you want to use an image from an article to link to the article. While that is less of an issue on Facebook, which automatically generates teaser images for you, it has always bothered me on Twitter, because you have to actively down- and upload the images you want to use on Twitter.

The latest changes of the Facebook algorithm mean that it has become even more important for your website to be “social friendly”. In other words: you need to make it as easy as possible for others to share your content on social media. While most website have “share” buttons, this blog posts shows you how you can take this a few steps further and make sharing even easier.

We all love infographic – and so do our readers. This article provides you with a good, basic overview why infographics work and what you should consider when creating one. It also contains a list of some of the most common tools for infographics.

I love the idea – even though the tool has apparently not been exposed to a lot of humanitarian jargon. Unsuck-It is a thesaurus with an attitude: You enter jargon and the website suggests how to say it less sucky. Gender mainstreaming beware …

And last but not least:

If you haven’t updated your Google+ profile in a while – don’t fret it. While Google continues to insist that the service is not really dead, the company has introduced the figurative organ transplant team this week. I guess it’s fair to say, that parts of Google+ will live on somewhere.

Do you have links that you would like to share? Please do so in the comments!