Links I Liked: Lower Facebook Reach, Ebola, Narcissism, Google Grants

Here are a few links from the last couple of weeks that I hope you’ll find interesting and useful:

  • Facebook Cuts Pages’ Reach Once More

Earlier this week, Facebook announced that it will make it even harder for brands to reach their fans without paying. Why? Because a lot of brand content is boring and nobody wants boring content in his/her newsfeed. This change also effects non-profit organizations. Ad-Age published a good summary here.

One statistic from that report stuck with me in particular:

“In the third quarter, Facebook’s average price per ad jumped by 274% year-over-year while the social network served up 56% fewer ad impressions than a year ago.”

That means Facebook is getting more and more expensive while giving you less for your money. I guess it’s nice to be the market leader. For more details, check out this blog post from Buffer that explains in more detail what kind of posts will be penalized in the future.

  • Information Technology, Communication and the Ebola Response

I’d also encourage you to take a look at this summary of a TechSalon I attended in DC a few weeks ago.  It was a really good discussion. What struck me most was that most communications initiatives are still focused on broadcasting information and there is very little in the way of listening or responding to the concerns of the affected population. In addition, Patrice Cloutier makes an excellent case for operational social media listening in this blog post.
 

Admit it – you had almost forgotten about the Ice Bucket Challenge, that was on all our lips in the summer! That’s how short our attention span is. In this post Alison Rabe takes a critical look at what drives people to engage with causes: “For those involved in development, the question is not whether social media is shifting marketing and advocacy, but whether we’re ready for it.”

  • The Beginner’s Guide to Google Grants

Last but not least I’d like to share this infographic on how to get started with Google Grants (h/t Socialfish)  For those of you not familiar with Google Grants: it’s a programme through which NGOs can get free Google Ads. I myself managed a Google Grant worth 40,000 USD/month a few years ago and can tell you that it is a very powerful tool!