The New US Army Social Media Handbook

Humanitarian organizations can learn a lot from the latest version of the US Army’s social media handbook: The US military has been one of the first large organizations that published guidance on social media staff use, how to build a social media presence and how to maintain operation security in a time of increased and uncontrolled communication. A chart explaining when and how to respond to comments that the US Air Force produced in 2008 (!) is still being used by many social media managers around the world.

The latest version of the US Army’s social media handbook builds on these years of experience and contains a lot of very useful advice that NGOs can easily adapt for their own purposes.

This includes:

  • How to decide whether your unit/programme/branch needs a social media presence
  • Basic social media management tips
  • Answers to question like: should you follow your commander/boss?
  • How to maintain operational security
  • Crisis communication
  • Case studies
  • Glossary

You can read the social media handbook on Slideshare or download it for free: