If you have been reading my blog for a while, you’ll know that I’m an optimistic sceptic when it comes to using social media for non-profits.
I love it, I see the potential and I’m really happy whenever I see a good case study, but I also frequently despair when I see how little impact many social media campaigns have and how much “snake oil” is being sold to NGOs. And while some people feel that “slacktivism” has value, too, I tend to disagree. For clarification: I don’t call people who give money “slacktivists”, I call them donors and they definitely add value!
Unicef Sweden has just launched a campaign that makes their opinion about “slacktivism” more than clear and which I think is a great way to get people top open their wallets. Sadly, this type of campaign probably only works once, but that doesn’t mean we can’t appreciate a creative idea when we see it.
(h/t A View from the Cave)