The Social Media for Good Roundup: Crisis Communication, Facebook Tips and more

Panic - Don't Panic. Photo: Sean Kelly on Flickr.

“Don’t Panic” when something goes wrong or your social media manager leaves you. Have a process in place. (Photo: Sean Kelly on Flickr)

The first Social Media for Good roundup of 2013 contains four articles that I hope you’ll find useful: How to use social media in crisis communication, what content works on Facebook, what to do when your social media manager is leaving you and some interesting examples how social media is used in development.

It’s the nightmare of every public relations officer – what to do when something has gone horribly wrong, it really is your organization’s fault, the media knows about it and people start talking about it on social media. In this post, Brian Adams gives some excellent advice that can help you put a crisis communications structure into place. 

“We are social” published this infographic that contains a lot of useful things, even though it was created with consumer- and retail brands in mind. I have only one reservation: I find that general statements about the best time or day of the week for social media updates aren’t valid. This depends a lot on your audience and whether you have fans in one or in many time zones. Aside from that it’s a useful graphic, particularly the part about the type of posts that work best. 

Interesting to-do-list explaining, what needs to be done when the person managing your social media profiles is leaving. Maggie McGary talks a lot about the risks when somebody with access to all your social accounts leaves the company on bad terms, but the list is just as relevant for organizations with high staff (or intern) turnover.

In this article, the Guarding talks about a range of social media projects for development. The examples are interesting and I hadn’t heard about most of them. For example, did you know that Rwanda’s minister of health holds regular Twitter-chats?

 Do you have any links that you would like to see included in the next Social Media for Good roundup? Leave a comment below.

  • Interesting. I agree with most of these, but not all. For instance, the video we posted recently was definitely our most seen item in that month, while we never get good results with survey questions – and have basically given up. We are definitely unique – a small, global non-profit with a narrow mandate – which might help to explain these results.

    • Thanks for sharing your experience, Marty. I agree that there is no one-size-fits-all solution and you definitely have to find out what works for your audience. But I find it interesting (and a little depressing) how many people still do nothing else but post "Please read our press release and like this post" – so at least this might give them some ideas what to try.