This week’s “Social Media for Good” roundup looks at how volunteers helped with the response to Typhoon Pablo, shares advice on how to design a social media campaign, is annoyed at Facebook ads and looks at how Twitter is changing journalism.
Following Typhoon Pablo in the Philippines, the Standby Task Force and Humanity Road have been asked by UN OCHA to categorize tweets, that could help disasters responders improve situational awareness. Over 20,000 tweets have been categorized over two days! This blog post describes what was done and how.
Update 08 December 2012: Patrick Meier posted the map that UNOCHA created based on the information received from the crowd.
This has been on my “to-share” list for months, but somehow it never made it into my posts. James Daugherty does an excellent job describing the various steps you should go through when planning a social media campaign. One thing I’d like to add: don’t start the process two weeks before the launch-date!
If you have seen traffic to your Facebook page drop and you can’t figure out why, you might want to read this article. Basically the answer is: because Facebook wants you to pay money to reach your existing fans. Slowly but surely I have to agree with Rob Dyson who is saying that Google+ is starting to look better …
- The Impact of Twitter on Journalism
I found this short video from PBS Arts Off Book that is talking about how Twitter is changing journalism. I think communications staff at non-profit organizations are facing many of the same challenges, particularly “how do we get our stories to stand out”?