Radi-Aid – Africa for Norway

Technically, I suppose this falls into the category of “awareness raising” – but I just call it “awesome”: a group of students has turned the stereotypes used in charity videos on their heads and produced “Radi-Aid – Africa for Norway”. Because frostbite kills, too!

From the Radi-Aid-website“Imagine if every person in Africa saw the ‘Africa for Norway’ video and this was the only information they ever got about Norway. What would they think about Norway?”

(h/t Wronging Rights)