Technically, I suppose this falls into the category of “awareness raising” – but I just call it “awesome”: a group of students has turned the stereotypes used in charity videos on their heads and produced “Radi-Aid – Africa for Norway”. Because frostbite kills, too!
From the Radi-Aid-website: “Imagine if every person in Africa saw the ‘Africa for Norway’ video and this was the only information they ever got about Norway. What would they think about Norway?”
(h/t Wronging Rights)
Stuff We Don’t Want competition
In related news: Aidspeak has started their annual “Stuff We Don’t Want” – aka #SWEDOW2012 – competition that collects examples of well intentioned but useless or even harmful donations.