The Social Media for Good roundup for non-profit communications professionals

The Social Media for Good roundup is an infrequent series of posts where I share interesting links I found on the web. This week with: reactions to a Greenpeace campaign, a new YouTube-feature that protects anonymity, outstanding non-profit reports and tips to get more followers on Instagram.

Fake Shell ad created on the Greenpeace site.

The website included a competition for users to create ads to promote drilling in the arctic.

I admit that I fell for it when I came on the fake Shell website asking users to create ads to promote oil drilling in the arctic  (though I swear I didn’t see the homepage with the severed polar bear’s head). The campaign has triggered a lively discussion about whether the Greenpeace-spoof was smart or evil. I find it legitimate. What do you think? Please leave your comments below.

“Today we’re launching face blurring – a new tool that allows you to obscure faces within videos with the click of a button. Whether you want to share sensitive protest footage without exposing the faces of the activists involved, or share the winning point in your 8-year-old’s basketball game without broadcasting the children’s faces to the world, our face blurring technology is a first step towards providing visual anonymity for video on YouTube.”

There are a ton of smart people writing about nonprofit technology and communications to help nonprofit communicators keep up on the latest online trends and developments. Frogloops shares 11 nonprofit reports that are worth a look when you want to brush up on nonprofit social media adoption, staffing, fundraising or online engagement best practices.

While Instagram should probably not be your top-priority, you should probably give it a try if you are working for a non-profit organization that has staff with smart phones and access to a lot of great photo-opportunities. In this post, BrianDiFeo gives some valuable advice on how to grow your Instagram audience. One thing I would like to add to his blog post is: before you take the photo of someone to promote your work, make sure that the person (or his/her legal guardian) is ok with it!

Do you have links or resources you would like to share? Please add them in the comments section below.