Marc Pitman from the Social Media Examiner recently recommended that you cross-blog your content on Tumblr and other platforms. What are your thoughts on this?
Copy and paste
Pitman recommends, that you take your blog posts and copy and paste them completely to a number of other social networks and blogging services.
Most NGOs and non-profits are already sharing promotional photos on many different sites. So why shouldn’t we do the same with text?
The potentially advantages are:
- exposure of your content to new users
- incoming links to your site which might help your search engine ranking
The potential disadvantages are:
- it’s additional work
- search engines might penalize you if you produce too much duplicate content
- discussions about your content get fractured since not all users will see all comments (only the ones on the network they are using)
I’m really not sure what to think about this.
On the one hand, I have always said that your content should be where your users are, since users expect good content to come to them. After all, that’s how Facebook works.
But to me there is still a difference between posting a teaser and a link on Facebook, and duplicating your whole blog on Posterous or Tumblr. The latter somehow doesn’t feel right to me.
Do you have time to interact?
I think, for me the difference lies is in whether you are willing to interact with the users on the platforms where you are cross-posting your content.
After all, social media is supposed to be about engagement and interaction. If you have the time to engage into a dialogue with the people on these networks, then it probably can add to your exposure and brand building. But if you don’t have that time, you should probably stay away from it.
Do you have experience cross-posting content to other blogging networks? I’d love to hear your thoughts.