I find it’s pretty rare that you come across good, fresh case studies of how non-profit organizations are using social media. And I’m not talking about “we use Facebook, too.” I mean something that shows how an NGO actually managed to get a concrete, measurable result with the help of social media.
“10 tactics for turning information into action” from Tactical Tech is such a rare example. 10 tactics is first and foremost a one hour long movie, but it’s also (watch out, here comes a buzzword) a toolkit. But in this case the name “toolkit” is actually justified. The DVD arrives with a set of cards that summarize the examples from the movie, give links to further resources and try to point you in the right direction in case you’d like to try this particular tactic yourself. The cards are also included on the DVD as PDFs.
10 tactics focuses on human rights, but a lot of the techniques can be applied in other contexts as well.
So, why don’t you get a few colleagues from your office and few more from friendly organizations close to you together and host a screening? It’s good fun, the examples are well researched and presented and it gives you a chance to look beyond what you are familiar with. And best of all, all materials are free (so far)! Check it out: http://www.informationactivism.org/