Social Media 4 Good

Exploring the use of Social Media for NGOs, non-profit organizations and to support humanitarian relief

Posted by Timo On November - 19 - 2009

I like well made advocacy videos – and the one that British Red Cross released today definitely falls into this category. It features Konnie Huq, a well know and very sexy tv-presenter (well known in the UK). The question is: “Would you still want to kiss her, if she was HIV positive?”

The reason this video was made is a survey that British Red Cross commissioned of 16-25-year-olds in the UK. The result:

Even though  85 per cent know you cannot catch HIV from a kiss, 69 per cent of respondents said they wouldn’t kiss someone with HIV.

Or as British Red Cross puts it: “There is safety. And then there is stigma.”

What are your thoughts – both on the campaign and on the topic? Please leave a  comment!

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2 Responses

  1. It's quite difficult to change people's mindset. I remember at my previous workplace, the person responsible for the anti stigma campaign actually washed her hands after shaking hands with a person living with HIV/AIDS. How ironic is that?

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