One of the most persistent and hardest to dispel myths in social media is that of the “quick win”. Since Facebook, Twitter etc. are easy to use from a technical point of view and since there are always stories of people getting an insane amount of attention through these channels, many people assume that there is no work involved.
Scott Stratten has recently posted an excellent, short video (1:52 min) explaining why you can’t expect to open a social media account today and have a million people hanging on to every word you say tomorrow. Social media outreach means building relationships – and relationships are not built over night.
What does your organization to do build relationships online? Please tell me and leave a comment.