One of the most persistent and hardest to dispel myths in social media is that of the “quick win”. Since Facebook, Twitter etc. are easy to use from a technical point of view and since there are always stories of people getting an insane amount of attention through these channels, many people assume that there is no work involved.
Scott Stratten has recently posted an excellent, short video (1:52 min) explaining why you can’t expect to open a social media account today and have a million people hanging on to every word you say tomorrow. Social media outreach means building relationships – and relationships are not built over night.
What does your organization to do build relationships online? Please tell me and leave a comment.
Lately I find myself in forums trying to explain to aspiring writers why they need social media and how it 'works' — even as I keep learning about it myself — and this 'social currency' explanation is awesome. Now I know what I'll say to the next person who wants to know why inviting strangers to be the facebook 'fans' of a person they've never met who wrote a book they don't care about, just doesn't seem to sell any copies. Thanks for posting.