Last week the IFRC launched a global H1N1 mini-campaign (www.bestdefence.org). What’s new for us is that in addition to making a number of the campaign products social media ready, we are also offering all the production files through our extranet to National Societies as a toolkit in English, French, Spanish and Arabic.
Customizable campaign
Because, even though all National Red Cross and Red Crescent Societies are part of the IFRC, they do want to have the logo of their National Society on the posters, ebadges etc. Since we are giving them the production files, the American Red Cross can now slap the AmCross logo on top of it and the Turkish Red Crescent can do the same with it’s logo, etc.. If you are thinking “Duh, why hasn’t this happened before?”, then I can only agree with you. But what can I say? It didn’t.
Now we will have to see whether this is something that National Societies will actually use. They are not expecting this kind of material from us, so we will have to see whether this will work immediately, whether it will take some time until they are used to getting these tools from us or whether they will continue to produce their own campaigns. We already have some positive feedback from some Societies, both rich and poor.
The campaign is very simple and includes posters, widgets, ebadges and a YouTube Video. Please share it.
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