I just discovered that, the day after I posted “We are not funny – why nonprofits suck at being viral”, Mashable’s Josh Catone published “Top 10 YouTube Videos for Social Good”. This is a great list and I really recommend that you watch all of them for inspiration.
While I don’t want to duplicate what he has already done, here are my top three – and my two cents for each of them:
Because we are all connected
I think this video is excellent!
- It’s only 40 seconds long which means that most people watch it until the end
- It’s cute without being tacky – though admittedly an organization that has the panda as it’s emblem has an unfair advantage.
- It uses a very clever soundtrack that is very similar to jump and run games, which probably works very well with a young, computer literate crowd.
The only thing I would change: Make it clearer why the humans should care whether the panda is happy.
The Bay vs. the Bag
I love this video because:
- It really surprises me at the start
- It is totally over the top
- It is exciting – I’m watching it until the end because I want to know what’s going to happen next.
World Water Day Video from charity: water
If you’ve read my last post, then maybe this choice surprises you. After all it is fairly serious (though with some comic relief at 1:25) and I was talking about the need to be more fun in videos. But the important thing is that while this video is very serious, it doesn’t make me feel bad – and that’s my main point. While a lot of videos – like the one about eating disorders basically want to make me despair, this video makes me want to get out of my chair and do something. Here is why:
- The motion graphics are simply great
- The soundtrack has a marching quality to it which makes me want to … march
- The combination of these two elements together with the way it has been cut to the music conveys engagement and activity